Blogs and blogging

Last year we saw the number of blogs double to over 71 million in just three months.

In this time we also saw the blogosphere transformed from a place where individuals often posted largely irrelevant personal opinions and trivial material, to a place where opinion leaders, opinion formers and valuable information about world events, business and lifestyle could be found.
Now ordinary people have became journalists publishing photos, videos and writing about important global events and in doing so scooping the worlds international media. 

Blogs have to be taken seriously as your brand is being discussed online.

Brand has now taken on an extra dimension as your customers will openly discuss and share their experiences online no matter how damaging you perceive this to be.

At KMP we offer three services:

• We will monitor the blogosphere to understand what is being said about your brand on line and who are the most influential players. We then continually monitor this space to understand how our planned actions and communications change attitudes.
• We will build a professionally branded blog using our understanding of the internet, and delivery of content into the search engines and advise you on a blogging strategy.
• We will devise a Search Engine strategy to ensure that your brand and business blog content drives traffic to your transactional web site.